Commercialization Intelligence

1. Expectations for evolving sales support
2. Anticipated shifts in amount of resource allocation
3. Distribution of marketing budget
4. Sales Projections
5. Short-term, mid-term, LOE strategy
6. Evolving role in company portfolio
7. Identify strategic targeted markets
8. Niche vs broad strategy
9. Patient population targets
10. Commercial forms
11. Patent LOE
12. Regulatory/legal strategy
13. Planned clinical trials and potential new indication/label changes
14. Major alliances and partnership programs